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Internet Marketing Advice!

How Consulting Is Changing The Internet Game

Posted by on Apr 1, 2016

The marketing field is always changing; new websites and technologies have transformed the methods in which potential customers perceive and access online content. With this as the circumstance, it is becoming increasingly common for companies to employ a marketing consultant to perfect their SEO and guarantee that the approaches they have utilized are effectively drawing in potential clients. The following are some of the reasons why companies are increasingly hiring internet marketing consultants over full time employees:

1. To obtain particular expertise that Internet Marketing Consultants have in the marketing realm.

Keep calm and follow advice internet marketingThe main reason companies are hiring internet marketing consultants is because they are extensively experienced in internet marketing and search engine optimization. An internet marketing expert can easily deliver you personalized advice on better ways to operate an online marketing campaign.  They can analyze your existing analytics, establish what is lacking, and assist you to develop an approach that suits your business perfectly.

2. To save time.

Internet marketing consultants well recognize what is required of them. Thus, they get the work complete in much less period compared to someone who only has a superficial expertise of marketing and SEO. By companies hiring internet marketing consultants, they acquire more time to attend to other aspects of operating their businesses.  One internet marketing company in Chicago www.salientfox.com states that since the current marketing plans take extended periods to implement, companies opt to employ a professional to assist them, hence creating additional time for client relations and other crucial administrative undertakings that maintain the companies in progress.

3. To save money since Internet Marketing Consultants are usually cost effective

Saving time - Online Marketing PersonCompared to a full-time employee, an internet marketing consultant only gets salaried for actual work delivered. Renowned consultants persevere to ensure that the job, campaign or project is properly done to completion, which in most occasions insinuates quicker results.  Internet marketing experts clearly focus on their customer’s primary interests, and this implies that companies have someone that is entirely dedicated to performing the best for their jobs.

5. To get connections from Internet Marketing Consultants

Business connections and networking in ChicagoNumerous inbound marketing consultants connect their clients to cross-promote dealings, guest blog for each other, send targeted emails to distributed lists and showcase one another’s products on diverse social media platforms.  This is an excellent technique a consulting agency can use to enhance customer reach and secure better exposure.

Internet marketing consultants typically possess an entire team of individuals prepared to perform any jobs that might be required for the improvement of the companies’ marketing plan. By employing an internet marketing consultant, companies get access to elite individuals who are trained and experienced in generating quality marketing content.

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Top 3 digital marketing services needed in the big city.

Posted by on Mar 5, 2016

Whether your business is in Chicago, LA or New York, you need digital marketing services in order to succeed – everyone is shopping online and if you are not visible there your competitors will soon run you over. That said, there are many digital marketing services and as a discerning business owner you have to know which ones are critical. This article outlines the top 3 digital marketing services that you cannot afford to do without.

Search Engine Optimization

Search Engine Optimization (or SEO) is the process of getting search engines to “like” your website. The more they like it the better ranked it becomes. The aim is to get to the first page of search results – most users will not look for products and services beyond this page. In fact, research has shown that most users only look at the first 3 or 4 links before they type in different search terms. If you want to beat your competition you have to have an excellent SEO strategy and ensure that it is executed with precision.
When you are choosing a digital marketing company make sure that SEO is one of their core competencies. They should have a team that focuses in getting Google domination for their clients. Remember, if they say that they can get you ranked in a matter of days or even weeks they are lying to you. SEO is a process and not a destination; at best, it will take a few months for you to see a significant change in ranking.

Social Media Marketing

Social media is becoming a key aspect of most people’s lives. Not too long ago, Facebook announced that it has reached the 1 billion mark. Twitter, LinkedIn and other social media websites are not far behind. What this means for your business is that if you were to get even just a small fraction of social media users to buy from your business or interact with it in any other way you will be far ahead of your competitors. When you are hiring a digital marketing company you should find out how successful they have been in the past with social media strategy.

Video

Give most udders a choice between watching a video clip and reading an article most of them will pick video. You have to have a video marketing strategy if you want to strengthen your brand. This means that any digital marketing company that you choose should be able to produce great videos for your business.

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3 tips for branding your business online

Posted by on Feb 15, 2016

Digital branding continues to soar in global popularity. In fact, it has helped countless companies establish brand validity and awareness. From securing higher visibility on Google to targeting geo-specific audiences, digital branding is simply imperative for any new or existing commercial venture. If looking to remain competitively viable in your respective niche or industry – visibility is simply the key to success. From SEO enhancement and site development to blogging and social media, there are several ways to effectively secure brand recognition and client patronage.

According to industry experts, the following tips are vital in competing with more established brands and firms.

Social Media Integration

No SEO or branding campaign is ever complete with social media integration. With over 500,000 global companies now listed within these networks – it’s simply vital for any brand to have a strong social media presence. This can generate a lasting buzz about your products and services, while securing a loyal client base. From Facebook to Twitter, your profiles should also be concise and precise. This gets your message across to followers, while extending your brands reach on the Web. Furthermore, the more “likes” your company page receives – the stronger the chances of conversion rates and recurring traffic. Without social media advertising, you are literally marketing your services to less than half of the consumer marketplace.

Mobile Marketing

Mobile ready sites are simply all the rage this year. In fact, as part of Google’s recent updates and changes to algorithm, all sites and blogs must now be mobile friendly. This allows your pages to be accessed via wireless, remote, and digital devices. This fosters greater growth and expansion for your brand, while enabling it to appear in local search results and citations. The latter is vital in establishing a strong presence at the grassroots level. This effectively attracts and engages new and existing clients – and is also instrumental in promoting your content across vast digital networks. The addition of responsive web design also allows sites to automatically reshuffle your content for mobile viewing.

Captivating and Compelling Content

With the new digital age upon us, people simply want to access information while on the go. No longer do they have time to search for information via traditional laptops and conventional desktops. Today’s super information highway consists of content that is easy to scan and digest. This includes precise and concise web content, along with blog posts that are geared towards relevant and high-quality content. Whether for blogs or websites, you must have captivating and compelling content that captures the true allure and essence of your brand.

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Top online educational resources for learning internet marketing

Posted by on Nov 22, 2015

Today, it is vital that everyone know how to use the internet – it touches everyone’s life in one way or another. It doesn’t matter what profession or line of work you are in – most of us will find that we turn to the internet more than once every day for one reason or another. Unfortunately, many people dont’t realize that they can make more money by learning how to use the internet better.  Most people are able to do basic searches for information but what they don’t realize is that with a little bit of skill, they can do a lot more. That is why learning the internet is important. There are many online learning resources that teach internet skills but not all of them are very good. We have compiled a list of the top ones here. If you choose to learn on any of these websites you will not be disappointed.

Lynda.com

123This is an excellent place to get started when you are learning the internet. Students can learn through videos and texts and they can choose subjects such as website development, website design, HTML composition, web, photography, 3D animation, video, audio and music.  Students can start by taking the free a free trial for a short period after which they can pay up to continue taking the course. Once you are member you get a host of benefits – you have unlimited access, you have experts teachers to instruct you, you can create custom playlists and you have unlimited access to thousands of websites and other resources that you can choose from. You can trust Lynda.com to teach you what you want to learn because so far, they have successfully trained more than 4 million students. All courses are updated on a regular basis so you can be sure that you are getting the latest information.

Codeacademy.com

ih2vOpDtAs the name suggests, this website focuses mainly on teaching users how to code. Currently, it has more than 25 million learners. You can learn how to make a website, create an interactive website, learn Rails, learn AngularJS, SQL and many more. The great thing about this website is that it can help you transform your life – once you learn how to code you can get a job almost anywhere you want. Just log onto the website and you will see many stories of people who transformed their lives by learning how to code. What attracts users to this site is the fact that it is free – you don’t have to pay a dime. Learners are free to learn at their own speed so you don’t have to worry about being rushed for time to finish your course.

Codeacademy offers an almost gamified interactive online platform that teaches multiple programming languages like Java, Python, PHP, and more.

W3schools.com

This website is for those who want to learn programming language so that they can build websites. Learners use tutorials and references to learn a number of programming languages such as CSS, JavaScript, PHP, SQL and JQuery. Students are allowed to build and test their own websites during the course of the training. Most of the courses on the site are free and you can take as long as you like to finish your course. The material on the website is provided by experts and reviewed on a regular basis to ensure that it is correct and up to date. The courses are designed in such a way that learners can learn how to teach by the time they complete their course. This website has one advantage over others of this kind – learners get a complementary certificate once they complete their course.

Plurasight.com

This is a paid site for learning the internet but users say that it is well worth every dime they spent on it. It provides IT training but also teaches students how to program in a number of different languages. Once they are true with their course they can go ahead and do things like build apps, build websites and they are also able to work in different areas of IT. What is most impressive about Pluralsight.com is how comprehensive the courses are – students go into a lot of detail meaning that by the time they are through they know a lot more than students who have studied the same courses on other sites. They also have a range of excellent internet marketing courses. Parents will be happy to know that Pluralsight.com has now launched free coding courses for young children.
Learn More About Pluralsight

So which website is best?

All these websites are very good for those interested in learning internet marketing and you can be sure that whichever one will choose will equip you with skills that you did not have before.
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5 top internet marketing blogs to follow in 2016

Posted by on Nov 19, 2015

If you are an internet marketer you want you be ahead at all times – in that world, information is everything. One of the ways to stay ahead is to read blogs that are published by other internet marketers. The problem is that there are so many internet marketing bloggers that it can be tough to know which ones to follow. To help you, we have compiled a list of the top 5 internet marketing blogs you should keep an eye out for in 2016.

1. Occam’s Razor

If you are new to internet marketing you may not have heard of this one yet but here is the good news – it is the best internet marketing analytics blog. It is published by Avinash Kaushik and the information you will find there is invaluable. In 2016, we expect him to deliver information of the same high quality as he has in the past. His emphasis is on data-driven decision making. If, for instance, you are not sure what to do with the results of your Google analytics, this is a perfect place to learn how to interpret results and what you should do about it. In other words, if you are unsure where you should focus your efforts and resources in the coming year you will find Occam’s Razor very useful.

2. Copyblogger

This is a site that is well known to many, not just internet marketers. In case you haven’t come across it yet you’ll be happy to know that it is the go-to place for all things content. Internet marketing is all about content. If you don’t get your content right you will not get users to but from you – content is what tells them what you are selling. In fact, when it comes to content it isn’t just users you should be concerned about – Google is now rewarding websites that have good quality content. As an internet marketer, you can never afford to sit back and assume that your content is alright – things are in flux all the time. The place to keep up with everything is Copyblogger. There, its creators, Clark and Sonia Simone teach you everything you need to know about how to create content that sells.

Copyblogger is one of the best resources on the web to become a better marketer to grow your business. Founded in 1998 by Brian Clark, the company is shaping the way media and copy are spread online.

3. Boost Blog Traffic

Traffic is the life line of your internet business – without it you are basically dead. Whether you want to learn how to write blog posts that will help you go viral, how to use Quora to drive traffic to your site, learn how to create blog graphics, how to use influencers to your advantage, how to be unique – you are getting the drift; this site is all about blogging and it doesn’t restrict itself to one particular area – they cover a wide range of topics and there is always something new that you can learn from here. If you are going to ignore all the blogs in this article don’t ignore this one. It will be a huge resource for internet marketers in 2016 and there is a good chance that there is stuff that you will learn here that will help[ you transform your business.
Diverse Hands Holding the Word Blogging

Diverse Hands Holding the Word Blogging

4. The Sales Lion

We decided to include this amongst the list on top internet marketing blogs specifically for those who are looking to get into the game in the coming year. If you have an internet marketing idea then this blog is a must. It was created by Marcus Sheridan and he knows what it means to come in at the bottom – he is sometimes called the “pool guy” because he started with nothing but has managed to build an internet business to die for. In his blog, he shares his experiences and offers advice to newbies. You will find the information he provides insanely useful. Marcus is also a great motivator – he understands that when you are beginning and things are hard it is easy to feel discouraged so he writes inspirational articles. In addition to the internet marketing blog Marcus also educates through workshops, seminars, consulting and in-class training.

5. Marketing Profs

Profs in this case stands for professionals. This is a one-stop shop for all things to do with digital marketing and content creation. It is more or less like a library that provides information in the way of tips. If you are a hands-on person who is all about getting things done then this is the place to learn how to do them.
Now you have all the best internet marketing blogs that you need to succeed in 2016. All the best!
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