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Internet Marketing Advice!

How Consulting Is Changing The Internet Game

Posted by on Apr 1, 2016

The marketing field is always changing; new websites and technologies have transformed the methods in which potential customers perceive and access online content. With this as the circumstance, it is becoming increasingly common for companies to employ a marketing consultant to perfect their SEO and guarantee that the approaches they have utilized are effectively drawing in potential clients. The following are some of the reasons why companies are increasingly hiring internet marketing consultants over full time employees:

1. To obtain particular expertise that Internet Marketing Consultants have in the marketing realm.

Keep calm and follow advice internet marketingThe main reason companies are hiring internet marketing consultants is because they are extensively experienced in internet marketing and search engine optimization. An internet marketing expert can easily deliver you personalized advice on better ways to operate an online marketing campaign.  They can analyze your existing analytics, establish what is lacking, and assist you to develop an approach that suits your business perfectly.

2. To save time.

Internet marketing consultants well recognize what is required of them. Thus, they get the work complete in much less period compared to someone who only has a superficial expertise of marketing and SEO. By companies hiring internet marketing consultants, they acquire more time to attend to other aspects of operating their businesses.  One internet marketing company in Chicago www.salientfox.com states that since the current marketing plans take extended periods to implement, companies opt to employ a professional to assist them, hence creating additional time for client relations and other crucial administrative undertakings that maintain the companies in progress.

3. To save money since Internet Marketing Consultants are usually cost effective

Saving time - Online Marketing PersonCompared to a full-time employee, an internet marketing consultant only gets salaried for actual work delivered. Renowned consultants persevere to ensure that the job, campaign or project is properly done to completion, which in most occasions insinuates quicker results.  Internet marketing experts clearly focus on their customer’s primary interests, and this implies that companies have someone that is entirely dedicated to performing the best for their jobs.

5. To get connections from Internet Marketing Consultants

Business connections and networking in ChicagoNumerous inbound marketing consultants connect their clients to cross-promote dealings, guest blog for each other, send targeted emails to distributed lists and showcase one another’s products on diverse social media platforms.  This is an excellent technique a consulting agency can use to enhance customer reach and secure better exposure.

Internet marketing consultants typically possess an entire team of individuals prepared to perform any jobs that might be required for the improvement of the companies’ marketing plan. By employing an internet marketing consultant, companies get access to elite individuals who are trained and experienced in generating quality marketing content.

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Top 3 digital marketing services needed in the big city.

Posted by on Mar 5, 2016

Whether your business is in Chicago, LA or New York, you need digital marketing services in order to succeed – everyone is shopping online and if you are not visible there your competitors will soon run you over. That said, there are many digital marketing services and as a discerning business owner you have to know which ones are critical. This article outlines the top 3 digital marketing services that you cannot afford to do without.

Search Engine Optimization

Search Engine Optimization (or SEO) is the process of getting search engines to “like” your website. The more they like it the better ranked it becomes. The aim is to get to the first page of search results – most users will not look for products and services beyond this page. In fact, research has shown that most users only look at the first 3 or 4 links before they type in different search terms. If you want to beat your competition you have to have an excellent SEO strategy and ensure that it is executed with precision.
When you are choosing a digital marketing company make sure that SEO is one of their core competencies. They should have a team that focuses in getting Google domination for their clients. Remember, if they say that they can get you ranked in a matter of days or even weeks they are lying to you. SEO is a process and not a destination; at best, it will take a few months for you to see a significant change in ranking.

Social Media Marketing

Social media is becoming a key aspect of most people’s lives. Not too long ago, Facebook announced that it has reached the 1 billion mark. Twitter, LinkedIn and other social media websites are not far behind. What this means for your business is that if you were to get even just a small fraction of social media users to buy from your business or interact with it in any other way you will be far ahead of your competitors. When you are hiring a digital marketing company you should find out how successful they have been in the past with social media strategy.


Give most udders a choice between watching a video clip and reading an article most of them will pick video. You have to have a video marketing strategy if you want to strengthen your brand. This means that any digital marketing company that you choose should be able to produce great videos for your business.

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3 tips for branding your business online

Posted by on Feb 15, 2016

Digital branding continues to soar in global popularity. In fact, it has helped countless companies establish brand validity and awareness. From securing higher visibility on Google to targeting geo-specific audiences, digital branding is simply imperative for any new or existing commercial venture. If looking to remain competitively viable in your respective niche or industry – visibility is simply the key to success. From SEO enhancement and site development to blogging and social media, there are several ways to effectively secure brand recognition and client patronage.

According to industry experts, the following tips are vital in competing with more established brands and firms.

Social Media Integration

No SEO or branding campaign is ever complete with social media integration. With over 500,000 global companies now listed within these networks – it’s simply vital for any brand to have a strong social media presence. This can generate a lasting buzz about your products and services, while securing a loyal client base. From Facebook to Twitter, your profiles should also be concise and precise. This gets your message across to followers, while extending your brands reach on the Web. Furthermore, the more “likes” your company page receives – the stronger the chances of conversion rates and recurring traffic. Without social media advertising, you are literally marketing your services to less than half of the consumer marketplace.

Mobile Marketing

Mobile ready sites are simply all the rage this year. In fact, as part of Google’s recent updates and changes to algorithm, all sites and blogs must now be mobile friendly. This allows your pages to be accessed via wireless, remote, and digital devices. This fosters greater growth and expansion for your brand, while enabling it to appear in local search results and citations. The latter is vital in establishing a strong presence at the grassroots level. This effectively attracts and engages new and existing clients – and is also instrumental in promoting your content across vast digital networks. The addition of responsive web design also allows sites to automatically reshuffle your content for mobile viewing.

Captivating and Compelling Content

With the new digital age upon us, people simply want to access information while on the go. No longer do they have time to search for information via traditional laptops and conventional desktops. Today’s super information highway consists of content that is easy to scan and digest. This includes precise and concise web content, along with blog posts that are geared towards relevant and high-quality content. Whether for blogs or websites, you must have captivating and compelling content that captures the true allure and essence of your brand.

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